(A new word for an old prejudice)
We have been approaching this moment for many years. Advertising, ( a gentle word for propaganda and now enhanced by Artificial Intelligence), has been a part of our lives from infancy and for the lives of generations. Starting with the innocence of radio, it's music, narrated stories and news, then television and film with ads interrupting regularly and maddeningly, finally the Internet with AI and infinite potential for influence. We have learned to tolerate lies and ignore misinformation in the form of someone trying to sell us something. But now there's a difference. Artificial technology is being applied to information that is crucial for us to understand, like economics, politics and science. We can't even believe what we see in photos and videos.
It has become accepted behavior among influential people and businesses to lie; to lie for advantage; and now a photo and a video can lie too. So well that the artist is the only person who can tell the difference. Companies, politicians, banks, doctors, news outlets, lawyers, on and on are conning us. We are being “sold” a storyline,(often a lot of money has been spent to create the story), a way of thinking to replace our own, to replace our own freedom of thought and speech.
This is not new, but the intensity is new. Spurred on by our aggressive marketplace and slicker less discernible techniques. Modern mass internet communication has made information manipulation the most powerful social control tool in history, except war and starvation. In the meantime language is loosing its meaning. Memes, false flags, conspiracy theories confuse and manipulate information. Sometimes these techniques are used to get attention, hits on a website, which can be turned into money. But most ominously and dangerously they are used to persuade. To persuade huge populations to “join with me “because “the sky is falling” and I am your oracle, your savior. All you have to do is leave your common sense behind along with science and your lived experience.
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